November, November, the time to remember – gun powder, treason etc. etc. For the first time in years, I have been very pleased that despite the massive overkill of the subject of Halloween, by all the major supermarket chains, little of Guy Fawkes and his motley crew have this year got a mention. I am pleased because it was something our family made a deal of, bonfire night. Family birthdays around the same time made an excuse to get out there – freezing cold, gloves and hats on. Mugs of soup and hot spuds and a handful of sparklers. Now no one needed any kind of marketing tool to say that was a fun idea. These days though, the big boys take all the business ideas and steam roller along. SEO work needs time and patience, but this will be rewarded with top dog status and sales coming out of ears! Steady progress wins the race.