When you need to kick start a small fledgling business, you sit back, take stock of what you know about your work, you pinpoint your successes during the year and make another list of the things you know you could have done better. Very often this latter is a ver difficult matter because realising where a weakness in any business set up is usually a personal thing. If partnerships have been borne out of best pals at college, a family member, they are now not, or have never really brought as much talen or know how to the table as you’d both hoped. This is when a really good hard look at the way forward is necessary. Engaging a really pro active web development team, designers with the finger on the pulse of this industry – that will indeed bring in new fresh approaches.
November, November, the time to remember – gun powder, treason etc. etc. For the first time in years, I have been very pleased that despite the massive overkill of the subject of Halloween, by all the major supermarket chains, little of Guy Fawkes and his motley crew have this year got a mention. I am pleased because it was something our family made a deal of, bonfire night. Family birthdays around the same time made an excuse to get out there – freezing cold, gloves and hats on. Mugs of soup and hot spuds and a handful of sparklers. Now no one needed any kind of marketing tool to say that was a fun idea. These days though, the big boys take all the business ideas and steam roller along. SEO work needs time and patience, but this will be rewarded with top dog status and sales coming out of ears! Steady progress wins the race.
Birthdays and things to celebrate – October is a very favourite time of year for me particularly. The end of the summer is usually tinged with some sadness for many families. They recall the summer holidays as a continuous stream of riotous fun and jollity – when in fact a lot of the time was spent arguing and family members getting a bit above themselves and wanting to impose their ideas on everyone ease.
This can be a reflection of what happens with business. From the very early beginnings, that little acorn of an idea that you and a chum hope will make you the millionnaires you are surely capable of . . . . after a couple of years and steadily making progress, the plateu hits hard. The realisation that you have not progressed, or are going backwards. To kick things off for another fresh start, engaging a properly organised, well experienced SEO operator will bring a harvest of a completely different and welcome nature.
Schools days – who ever remembers their first day at senior school or upper school as they are properl known? My own one is etched in my brian and even the teensey weensiest little detail can be brought to the forefront very easily. It is this talent for selecting minute details and focusing on the interesting, dynamic, quirky ideas that can make all the difference between a simple web based business and a truly magnificent one that catches the eye and brings in the mega buyers. Knowing your strengths and weaknesses is critical. Being able to promote your wars, in the safest environment and with the greatest of ease for your enqiring public to find what they want. Now that is the name of the game. Getting up in the rankings is critical but without having to pay out massively. Using an expert in the field is a truly inspired and imaginative method.
Online business or e-commerce. We cannot imagine life without this now. But in fact it is only a few short years since the first home computer was available. Almost the sie of a small chest of drawers, these huge combinations of main station, with monitor – a table top tv, and disc drives. Whooh, the steam almost came out of them after an hour of heavy breathing from the operator trying to find out how to use this new gizmo!
Today it is impossible to keep up with any business when you don’t offer an online presence. Everyone, barring the very old and technically defunct, will expect to be able to go on to a business web site to get more info, or negotiate further deals. Using the best form of marketing and seo management is critical to retain and boost your catchment capabilities.